Zoom Asia is becoming a huge market for Formula One

ESPN STAR Sports (ESS) and Formula One Management (FOM) today announced that they have agreed to renew their relationship for another five years.

The new agreement awards ESS exclusive rights to broadcast the FIA Formula One World Championship across multiple platforms in 24 Asian markets, including Singapore.

Hailed as a landmark deal for ESS and FOM in Asia, it will see Asia's number one broadcaster getting exclusive rights to showcase F1 action across platforms including TV, internet, mobile and radio. The rights would cover ESS' footprint in Asia, including the major markets of India, Hong Kong, Malaysia and South Korea.

Manu Sawhney, ESPN STAR Sports MD
"We are extremely delighted to continue our 17-year strong partnership with Formula One Management through this historic new agreement. It is an ideal example of how partners can work together to build and grow a property. "

"ESS continues to be committed to further popularise and build the sport of motor racing amongst fans in Asia and we are very confident that now with many new platforms and avenues including internet, mobile and radio, F1 fans in Asia can look forward to the most comprehensive and entertaining experience with us."

Bernie Ecclestone, FOM CEO
"We are very pleased to have reached this agreement extending our relationship with ESPN STAR Sports for a further five years. Formula One has enjoyed unprecedented growth in popularity throughout Asia over the last few years and we feel that this comprehensive new agreement with ESS will help continue this trend."

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