Zoom Timing and scoring to be run by LG

As rumoured, LG Electronics announced today that it has signed an agreement to become a ‘Global Partner of Formula One’ and a ‘Technology Partner of Formula One.’

As part of this top level association LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula One. The multi-year agreement runs from January 2009.

“Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” stated Dermot Boden, Chief Marketing Officer of LG Electronics. “We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG.”

“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula One is about too,” said F1 CEO Bernie Ecclestone. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also. ”

As the Official Data Processor of Formula One, LG will be identified and credited on the official live timing service at Formula One events and in the associated timing and data TV graphics. They will also have a comprehensive package of premium marketing rights worldwide in association with the Formula One brand.

Boden added: “In today’s economic climate, all organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched marketing and sponsorship opportunities, I am confident that this exciting partnership will best highlight and enhance the profiles of both global organisations over the long term.”

E.A. © CAPSIS International