Tyres  |  Cars  |  Used car  |  Credit  |  Insurance  |  Fitness  |  Cheap Flights  |  Travel



Standings
Calendar
Drivers
Teams
Circuits
F1 regulations

Stats
F1 tests
F1 GP Archives


News index
RSS feed
Team quotes
Newsletter

F1 videos

F1 audio




Discover our
Premium/Club offers



F1 Grands Prix
F1 tests
Teams
Pitbabes
Misc.

Exclusive


F1 forums


Wallpapers
Screensavers


Tyres
Cars
Credit
Insurance
Fitness
Cheap Flights
Mobility
Travel

1 confirms LG partnership
Electronics firm become a ‘technology partner’
26/11/08 12:21


Photo F1-Live.com

Zoom
Timing and scoring to be run by LG
As rumoured, LG Electronics announced today that it has signed an agreement to become a ‘Global Partner of Formula One’ and a ‘Technology Partner of Formula One.’

As part of this top level association LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula One. The multi-year agreement runs from January 2009.

“Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” stated Dermot Boden, Chief Marketing Officer of LG Electronics. “We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG.”

“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula One is about too,” said F1 CEO Bernie Ecclestone. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.


As the Official Data Processor of Formula One, LG will be identified and credited on the official live timing service at Formula One events and in the associated timing and data TV graphics. They will also have a comprehensive package of premium marketing rights worldwide in association with the Formula One brand.

Boden added: “In today’s economic climate, all organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched marketing and sponsorship opportunities, I am confident that this exciting partnership will best highlight and enhance the profiles of both global organisations over the long term.”

E.A. © CAPSIS International


Previous article   Back to the list   Next article Send the article to a friend   /internet/f1-live/GB/ACTU/infos/0811/081126122103.inf






[04/07/09 - 11:33] 
Ecclestone lifts the lid
On dictators, politics, taxation and more...

[04/07/09 - 10:05] 
Brawn confident of a return to winning form
German GP - Brawn Mercedes - Preview

[03/07/09 - 13:17] 
Realistic expectations at McLaren
German GP - McLaren Mercedes - Preview

[03/07/09 - 12:43] 
Manor boss says Virgin rumours 'unhelpful'
“I couldn't really comment on it for legal reasons”

[03/07/09 - 12:34] 
BMW target double diffuser gains
German GP - BMW Sauber - Preview

[03/07/09 - 10:36] 
De la Rosa in running for Campos seat
Hamilton praises McLaren’s veteran tester

[03/07/09 - 10:25] 
Leaked email says Virgin buying Manor stake
Donnelly linking up Virgin, Manor and Saudi investors

[03/07/09 - 10:19] 
Sluggish ticket sales in Spain
Valencia reduces capacity

[02/07/09 - 16:07] 
Bulgaria poised to ink Grand Prix contract
Meetings scheduled with Ecclestone in Germany

[02/07/09 - 16:03] 
F1 sponsor LG considers team backing
Series contract seen as first step in the sport

[02/07/09 - 11:00] 
Heidfeld in talks with several teams
BMW Sauber remains the optimal choice

[02/07/09 - 10:28] 
Alguersuari eyes 2010 Toro Rosso race seat
Youngster aiming to move up the Red Bull ladder

[02/07/09 - 10:12] 
Ecclestone keen to see Vettel at Ferrari
Horner unmoved by the latest speculation

[02/07/09 - 10:02] 
No regrets despite rough season – Hamilton
“In the last few months I've grown up a lot”

[02/07/09 - 09:58] 
Speedcar collapses, A1GP in strife
Economic downturn claims first victim

[01/07/09 - 18:34] 
Kovalainen heading to the Kremlin
McLaren join Red Bull and Williams in Russian F1 demonstration

[01/07/09 - 14:07] 
Vettel looking forward to home Grand Prix
Extra motivation racing at the Nurburgring

[01/07/09 - 13:23] 
Fuji Speedway in financial trouble?
2010 Japanese Grand Prix under threat

[01/07/09 - 12:44] 
Renault look back on first and subsequent successes
Three decades on from Jabouille's Renault win

[01/07/09 - 12:28] 
A celebration of Williams at Goodwood
Honouring 40 years of F1 at Festival of Speed

Previous articleNext article
Back to the listSend the article to a friend




RSS
SMS
Forum




[02/07 - 16:03]





[28/06 - 16:11]





[26/06 - 17:05]





[26/06 - 14:06]





[24/06 - 16:59]







Gulf Jacket Grand Prix Racing / Gulf
$368.36 (exc. VAT)
$313.11 (exc. VAT)




Find our store's complete range of articles :

Google
News



News index
Newsletter
News archives



Archives 2007
Archives 2006
Archives 2005
Archives 2004
Archives 2003
Archives 2002
Archives 2001
Archives 2000
Archives 1999
Archives 1998

(1996-2009) ©Copyright RACING-LIVE, All reproduction and distribution rights reserved to RACING-LIVE.
Rights strictly reserved for the private user who acknowledges the Terms of Use.