Tyres  |  Cars  |  Used car  |  Credit  |  Insurance  |  Fitness  |  Cheap Flights  |  Travel



Standings
2009 calendar
2010 calendar
Drivers
Teams
Circuits
F1 regulations

Stats
F1 tests
F1 GP Archives


F1 Grands Prix
F1 tests
Teams
Pitbabes
Misc.


News index
RSS feed
Team quotes
Newsletter

F1 videos


F1 forums


Tyres
Cars
Credit
Insurance
Fitness
Cheap Flights
Mobility
Travel

iageo happy with McLaren sponsor deal
Investment pays off promoting drinks brand
01/12/08 10:10


Photo F1-Live.com

Zoom
Promoting Johnnie Walker with McLaren
Multinational drinks company Diageo has no plans to sever its ties with McLaren.

To advertise its Scotch whisky brand Johnnie Walker, Diageo commenced a reportedly $23 million per year sponsorship deal with the Mercedes-powered team in 2005.

Diageo's Chief Executive Paul Walsh insists the deal is worth it. "It is a lot of money but you have 400m people watching a two-hour Grand Prix and all the other races around the world, it's a great opportunity to promote the brand to the right demographic," he told The Times.


"And, of course, it's now part of the championship-winning team, and that's worth a lot in itself," Walsh added.

Source: GMM
© CAPSIS International


Previous article   Back to the list   Next article Send the article to a friend   /internet/f1-live/GB/ACTU/infos/0812/081201101041.inf






[07/11/09 - 18:52] 
Hulkenberg all set for F1

[07/11/09 - 15:45] 
Hamilton looks back at 2009 highlights

[07/11/09 - 14:10] 
First day at Ferrari for Alonso

[07/11/09 - 13:19] 
Sponsors set to appeal Force India ruling

[06/11/09 - 20:11] 
Prost still interested in FIA role

[06/11/09 - 17:30] 
Teams chasing sponsor Petronas

[06/11/09 - 17:05] 
Rally foray confirmed for Kubica

[06/11/09 - 16:57] 
Montezemolo still championing third cars

[06/11/09 - 12:16] 
Brawn surprised by lack of USF1 activity

[06/11/09 - 11:37] 
Aerolab confirms Force India legal action

[06/11/09 - 11:05] 
Williams reflects on Todt changes

[06/11/09 - 10:08] 
Silverstone deadline set to pass without deal

[06/11/09 - 09:11] 
Raikkonen eyes lucrative sabbatical in 2010

[06/11/09 - 09:07] 
Kobayashi eyes F1 lifeline at Lotus

[06/11/09 - 09:04] 
Sauber waiting on the FIA

[06/11/09 - 08:59] 
Toyota team sale not an option

[05/11/09 - 19:26] 
Force India wary of Lotus model

[05/11/09 - 16:29] 
Vatanen blames FIA for carmaker exodus

[05/11/09 - 14:53] 
F1 news briefs

[05/11/09 - 14:38] 
Ferrari sponsors owe $4.7m to Force India

Previous articleNext article
Back to the listSend the article to a friend




RSS
SMS
Forum




[06/11 - 18:34]





[31/10 - 15:48]





[27/10 - 10:14]






[26/10 - 09:11]






[24/10 - 01:39]








Gulf travel bag McQueen / Gulf
€166.39 (exc. VAT)
€141.43 (exc. VAT)




Find our store's complete range of articles :

Google
News



News index
Newsletter
News archives



Archives 2007
Archives 2006
Archives 2005
Archives 2004
Archives 2003
Archives 2002
Archives 2001
Archives 2000
Archives 1999
Archives 1998

(1996-2009) ©Copyright RACING-LIVE, All reproduction and distribution rights reserved to RACING-LIVE.
Rights strictly reserved for the private user who acknowledges the Terms of Use.