Zoom Maiden THRA ceremony at the Race of Champions

In its second straight year at London's new Wembley Stadium, The Race of Champions — Nations Cup (ROC) once again thrilled the capacity crowd last week-end with some of the most exciting driving exploits of the racing season.

TAG Heuer is the ROC's Official Sponsor, Timekeeper and Watch brand. A partner in the prestigious event since 2004, this year the company expanded its participation with new driver and team prize watches, and the presentation of the first TAG Heuer Racing Awards (THRA).

F1 Champion and TAG Heuer Ambassador Lewis Hamilton kicked off the event by taking on Olympic gold medal cyclist Chris Hoy on a parade lap in a Mercedes. Then, after Germany beat Scandinavia to retain the Nations Cup, the 23-year-old Briton returned in his F1 title-winning McLaren Mercedes. The youngest-ever Formula One Champion gave a thrilling demonstration of driving donuts — a maneuver banned in F1 — before thanking the 40,000 fans for their support over the year.

Seven-time F1 Champion Michael Schumacher and TAG Heuer Ambassador Sebastian Vettel took the Nations Cup for Team Germany for the second consecutive year, beating out the Scandinavian pair of friend of the brand Mattias Ekström and Denmark's Tom Kristensen.

The first and second place teams were presented with TAG Heuer F1 44mm Chronographs by Antoine Pin.

In the Race of Champions, in which drivers from various racing disciplines compete individually, five-time world rally champ Sébastien Loeb prevailed over the UK's David Coulthard in the best-of-three final. The two drivers were presented with TAG Heuer Carrera Calibre 16 Day-Date Chronographs.

TAG Heuer demonstrated its peerless command of 10,000-of-a-second timing by awarding a fastest lap time of 1.48.5699 to Britain's Andy Priaulx. The reigning three-times FIA World Touring Car Champion was awarded a TAG Heuer SLR Calibre S Laptimer Chronograph.

"The Race of Champions — Nations Cup is a superlative showcase not only of TAG Heuer's matchless timekeeping prowess," said Jean-Christophe Babin, CEO and President of TAG Heuer, "but also its longstanding rank as the number one watch brand in motor sports. Two years ago, we set a new world record at this internationally renowned event by precisely clocking an astonishing 2/10,000th of a second gap between first-place Mattias Ekström of Sweden and second-place Heikki Kovalainen of Finland in the semi-final. This year, we broadened our participation both on and off the track to make the event even more exciting."