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ercedes still considering Brawn branding deal
Success may force a change in strategy for Mercedes
01/06/09 12:50


Photo F1-Live.com

Zoom
Mercedes power Button to success
Mercedes-Benz may be moving closer to adding corporate branding to the cars of the championship-dominating team Brawn GP.

The Brackley-based team's use of the Stuttgart marque's engines this year is simply a customer deal, but the package has won five out of the six races so far this season, and is comfortably leading both the drivers' and constructors' championships.

Moreover, Mercedes is increasingly vocal about the success of the collaboration, noting in the post-race press release of the McLaren team after Monaco that Jenson Button ‘won the last three Grand Prix (using) the same engine’.

In the same race, the highest-placed car (Lewis Hamilton) carrying the three-pointed star finished just 12th.


Mercedes' racing boss Norbert Haug said last month that branding had not yet been added to the Brawn car because the marque did not want to ‘divert’ from its works relationship with McLaren.

But to the Bild am Sonntag newspaper on Sunday, the German now admits it is a possibility.

"We would not be doing our job if we were not talking about it," Haug said.

Source: GMM
© CAPSIS International





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